Level Up Digital Marketing

4 Strategies To Keep Your List Engaged After They’ve Subscribed

Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers.

However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying customers.

Here are 4 Foolproof ways to start with…

1. Put Value First

It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your customer – not you!

2. Draw Them In With Your Subject Line

One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!

3. Use Smart Design Elements

The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!

4. Segment Your List

It’s a good practice to segment your list. For example, an apparel store might send out separate newsletters for women’s and men’s clothing, or for accessories. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.

Having an email list is important, but the key to using it successfully is to find ways to actively engage your readers.

As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your customers interested.

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Level Up Digital Marketing

Level Up is a leading edge digital marketing company in Rockwood, Michigan. We deliver revenue-generating results for clients with our customized marketing solutions. Our team of web designers, SEO specialists, content writers and social media experts want to help you create a Next Level marketing strategy to help GROW your local business online. Give us a call today at (888) 754-5164 to speak with a marketing strategist.

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