Level Up Digital Marketing

Downriver Plumbers

Google Ads and Google Business Profile Suspension & Reinstatement Case Study
203%

Increase in Ad Views

114%

Boost in Site Visits

131%

Spike in Phone Calls

Laptop displaying a Google Business Profile suspension notification due to policy violation, with options to learn about the suspension policy and submit an appeal.

Downriver Plumbers, LLC

Industry:

Marketing Services:

How We Helped Downriver Plumbers Recover Their Google Business Profile & Google Ads Account

When Downriver Plumbers came to us, they were in serious trouble. Not only had their Google Business Profile (GBP) been suspended, but to make things worse, their Google Ads account was also taken down. Talk about a double whammy! Without these key platforms, their online presence was practically invisible, and the calls they relied on for business? They dried up fast.

Now, if you’re a plumber (or any local service provider), you know how crucial it is to stay visible online. No GBP means customers can’t easily find you on Google Maps or see your reviews. No Google Ads? Well, that’s a whole lot of potential leads not even knowing you exist.

We knew we had to act fast. Our team dove in headfirst to get everything back online. What followed was a complete turnaround – not only did we restore their Google accounts, but we also launched an insanely effective Google Ads campaign that brought in a flood of new calls and website leads in just 7 days.

The Challenge – A Double Suspension Blow

So, here’s the situation: Downriver Plumbers wasn’t just facing one problem—they had two major ones. Their Google Business Profile (GBP) was suspended, meaning they were basically wiped off Google Maps. No more local visibility, no more customer reviews, no more foot traffic from people searching for a plumber in the area. Ouch.

But that’s not all. Their Google Ads account was also hit with a suspension. For a business that relies heavily on those targeted ads to bring in new leads, this was a complete nightmare. Ads weren’t showing, clicks weren’t happening, and the phones stopped ringing. Sales plummeted. It’s one thing to lose one lifeline, but both? That’s a game-changer.

We knew that time was of the essence. Every day their profiles were down, they were losing out on potential jobs and sales. It was like someone hit the pause button on their business.

But we didn’t just sit around. We got straight to work to get both accounts reinstated and fast.

google-ads-account-suspension-email
Mobile screenshot of a Google Business Profile suspension email, informing the user about account suspension due to suspicious activity with links to review guidelines and submit an appeal.

The Solution – Getting Back in the Game

Now, here’s where the magic happens. We rolled up our sleeves and got to work on getting Downriver Plumbers’ online presence back on track.

Screenshot of a successful Google Business Profile reinstatement email, confirming the business is back on Google Search and Maps.

Step 1: Reinstating the Google Business Profile (GBP)

We started by figuring out exactly why their GBP was suspended. After digging into the issue, we pinpointed the problem (it usually comes down to some technicality or guideline violation). We immediately filed an appeal, making sure Google had all the right info and documentation to review. Long story short: we got them back on the map – literally! Their profile was reinstated, and they were back in front of local customers.

Step 2: Recovering the Google Ads Account

Next up, we tackled the Google Ads suspension. This was critical because Google Ads was their main lead generator. After reviewing the account, we cleaned up any issues, fixed compliance problems, and submitted the account for review. After some back-and-forth with Google, boom – the account was back up and running!

A laptop displaying a Google Ads weekly performance summary, highlighting an increase in ad views and website visits over the past week.

Step 3: Launching a Google Ads Campaign That Gets Results!

Once the account was reinstated, we didn’t waste any time. We crafted a high-performance Google Ads campaign with laser-focused keywords and attention-grabbing ad copy. We optimized for calls and website leads, targeting people actively searching for plumbing services. Within just 7 days, the results started rolling in – more calls, more clicks, and a huge jump in lead form submissions.

A desktop screen displaying Google Analytics data with traffic spikes, user engagement metrics, and channel group performance over time.

The Results – A Flood of Leads in Just 7 Days

Here’s where it all paid off, big time. After getting Downriver Plumbers’ Google Business Profile and Google Ads account reinstated, we launched that Google Ads campaign, and the results were nothing short of amazing.

Within just 7 days, here’s what happened:

And it wasn’t just a quick boost. The campaign set them up for long-term success, with steady calls and leads continuing to roll in even after that first explosive week.

The Best Part?

Downriver Plumbers got their online presence back and stronger than ever. They’re now driving more business than before the suspensions!

A happy customer interacting with a plumber, signing a service agreement in her kitchen after a successful plumbing service.

Key Takeaways – Turning a Setback into a Comeback

What started as a disaster for Downriver Plumbers—a double suspension that knocked out their Google Business Profile and Ads account—turned into a major comeback. Here’s what we did:

  • We dug in, found the issues, and got both their GBP and Google Ads account reinstated.
  • We launched a high-converting Google Ads campaign that brought in a surge of new calls and website leads.
  • In just 7 days, they saw a huge boost in business, with a 131% increase in calls and a steady stream of lead form submissions.

The bottom line?

When your business faces setbacks, having the right team in your corner can make all the difference. Downriver Plumbers went from invisible online to absolutely dominating their local market again, and they did it fast.

Want to see the same results for your business? Let’s talk. Whether it’s fixing a suspension, launching a high-performance campaign, or getting you more leads, we’ve got your back.

Proof That Our Marketing Strategies Deliver—Hear from Our Clients!

Improved our digital marketing 100%. Ken is knowledgeable and executes the plan. I highly recommend Level Up Digital Marketing to any business owner who wants to improve their online exposure.

Mike Denback MCM Services, Inc.

We truly enjoyed working with Ken at Level Up Digital Marketing in rebranding our company logo and website. He was open to all of our ideas and suggested some of his own. We have finally launched our new site and couldn't be happier with it! Thank you for all of your help, hard work, and customer service!

Jim Alaniz Allied Gutter Company

I recommend Level Up Digital Marketing for website design, search engine optimization (SEO), Reputation Management, lead generation, social media marketing, PPC services, along with their first rate customer service and attention to detail that is implemented into everything the do and provide.

Bruce Aleo Done Right Landscape

If you are looking for a marketing company that can “Do It ALL”, and provide you some top notch advice, Level Up is who you need to partner with!

Mike Alexander Machtwo Barber Studio

I've been working with Level Up Marketing for the past year, and their expertise in digital marketing has been a game-changer for my business. Their innovative strategies and data-driven approach have significantly boosted our online presence and lead generation.

Tyler McMahon Built Right Pro

They provide a great marketing product and really go all out when they design a website for you.

Adam Klaassen Klaassen Wood & Metalworking

Works to help YOU succeed! Very easy to work with - friendly, open communication, excellent listening skills. Worked hard to identify our needs AND wants, and tailor the Website Design and functionality to meet them. Very happy with the website.

Heinz Plaumann QuantumQik Careers

Great agency - great to help with small business marketing.

Kamil Pelcer WhatConverts

The overall experience was great and very informative. My expectations far preceded than what I expected. I would definitely recommend for website, SEO and marketing.

Marquis Hare Musician

The absolute best digital marketing services!

Kourtney Hunt Fundwise Capital

If you are looking to grow your local business online, you need Level Up Digital Marketing.

Charlotte Enriquez Word Financial Group

We feel the cost was a great value for what was provided. We would recommend this company to anyone looking for an affordable and relevant website design.

Barb Smith Woodhaven-Brownstown Rotary Club

Would highly recommend Level Up for any of your digital marketing needs. Very professional and highly experienced.

Jo Ann Hochkins Heartland Business Solutions

I HIGHLY recommend Level Up Digital Marketing

Kay Smith Tacit Ally, LLC
Ready to Take Your Business to the Next Level Online?

Want to see similar results for your Downriver business? Fill out the form below to get started with expert Google Ads and SEO services!

Scroll to Top