MCM Services, Inc.

Name: WB Rotary
Item: Level Up Digital Marketing
Rating: 5
Author: admin

Web Design & SEO Case Study

309%

Increase in Calls from Google Business Profile

204%

Increase in Organic Search Traffic to Website

103%

Increase in Website Leads Requesting a Quote

MCM Services, Inc.

Industry:

Home Services

Marketing Services:

Google Business Profile
Local SEO
Search Engine Optimization (SEO)
Social Media Marketing
Website Redesign

Case Study Summary

For over 40 years, MCM Services, Inc. has been a trusted home improvement company in Trenton, Michigan. They provide a variety of renovation services for homeowners, from roofing services to remodels and additions.

MCM approached us to redesign their website and improve their search engine rankings. Their old website was outdated and not mobile-friendly, and they were not ranking well for relevant keywords in the Downriver area.

Business Goals

Redesign the website to be modern, responsive, and user-friendly
Improve search engine rankings for relevant keywords in the local area
Increase website traffic and leads

Marketing Strategy:

We began by conducting a thorough keyword analysis to identify the most important keywords for the client’s business. We then used this information to inform the website redesign and content strategy.

For the redesign, we focused on creating a clean, modern design that was easy for users to navigate and find the information they needed. We also made sure the website was mobile-friendly, as more and more users are accessing websites from their smartphones.

In terms of SEO, we implemented a number of technical optimizations to improve the website’s visibility in search engine results. This included optimizing the website’s title tags and meta descriptions, as well as improving the website’s loading speed. We also created high-quality, relevant content that targeted the identified keywords and provided value to users.

Case Study Results

After implementing the website redesign and SEO strategy, we saw some impressive results for MCM Services.

The client’s Google Business Profile seen a significant increase in customer actions (i.e. calls and website clicks) in the first three months, with no sign of slowing down.
The website’s organic traffic increased by 204% within the first three months, and continues to grow month-over-month.
The website’s conversion rate (percent of visitors who filled out a form) increased by 103%.
The client received a steady stream of leads from the website, which helped to grow their business.

The Verdict?

Overall, the site redesign and SEO campaign was a success for MCM Services, Inc. The new website is more modern and mobile-friendly, which helped to improve the overall user experience and drive more traffic to the site. The SEO optimizations and content strategy helped to improve the website’s visibility in search engine results, leading to more leads and growth for the business.

Looking to improve your online presence and drive more traffic and leads to your business? Contact us to see how we can do the same for you!

Proof That Our Marketing Strategies Deliver—Hear from Our Clients!

Reviews on Alignable

Reviews on Facebook

Reviews on Google

Improved our digital marketing 100%. Ken is knowledgeable and executes the plan. I highly recommend Level Up Digital Marketing to any business owner who wants to improve their online exposure.

Mike Denback MCM Services, Inc.

We truly enjoyed working with Ken at Level Up Digital Marketing in rebranding our company logo and website. He was open to all of our ideas and suggested some of his own. We have finally launched our new site and couldn't be happier with it! Thank you for all of your help, hard work, and customer service!

Jim Alaniz Allied Gutter Company

I recommend Level Up Digital Marketing for website design, search engine optimization (SEO), Reputation Management, lead generation, social media marketing, PPC services, along with their first rate customer service and attention to detail that is implemented into everything the do and provide.

Bruce Aleo Done Right Landscape

If you are looking for a marketing company that can “Do It ALL”, and provide you some top notch advice, Level Up is who you need to partner with!

Mike Alexander Machtwo Barber Studio

I've been working with Level Up Marketing for the past year, and their expertise in digital marketing has been a game-changer for my business. Their innovative strategies and data-driven approach have significantly boosted our online presence and lead generation.

Tyler McMahon Built Right Pro

They provide a great marketing product and really go all out when they design a website for you.

Adam Klaassen Klaassen Wood & Metalworking

Works to help YOU succeed! Very easy to work with - friendly, open communication, excellent listening skills. Worked hard to identify our needs AND wants, and tailor the Website Design and functionality to meet them. Very happy with the website.

Heinz Plaumann QuantumQik Careers

Great agency - great to help with small business marketing.

Kamil Pelcer WhatConverts

The overall experience was great and very informative. My expectations far preceded than what I expected. I would definitely recommend for website, SEO and marketing.

Marquis Hare Musician

The absolute best digital marketing services!

Kourtney Hunt Fundwise Capital

If you are looking to grow your local business online, you need Level Up Digital Marketing.

Charlotte Enriquez Word Financial Group

We feel the cost was a great value for what was provided. We would recommend this company to anyone looking for an affordable and relevant website design.

Barb Smith Woodhaven-Brownstown Rotary Club

Would highly recommend Level Up for any of your digital marketing needs. Very professional and highly experienced.

Jo Ann Hochkins Heartland Business Solutions

I HIGHLY recommend Level Up Digital Marketing

Kay Smith Tacit Ally, LLC

Want to Improve Your Online Presence?

Fill out the form below or give us a call at (888) 754-5164 to get started.