Increase in Mobile Traffic
Boost in Leads
Spike in Conversions
When Allied Gutter Company reached out to us, they were in a bit of a jam. Their website, which had served them for over a decade, was feeling a little too vintage—kind of like trying to stream Netflix on a dial-up connection. It just wasn’t cutting it anymore.
Allied Gutter, a family-owned business that’s been the go-to gutter experts in Metro Detroit since 1971, knew they needed a change. They’d heard some buzz from other local contractors who had seen what we did for their websites and wanted in. With 50+ years of experience in the home improvement industry, they weren’t just looking for a fresh coat of digital paint. They needed a full overhaul, something that could keep up with the fast-paced, mobile-first world we live in.
That’s where we came in. We knew we had to give them more than just a pretty website—we had to create something that was as reliable and efficient as the gutter systems they’ve been installing for decades.
Now, let’s talk about the elephant in the room: their website was way overdue for a makeover. Plus, it wasn’t mobile-friendly, and let’s be honest, if your website doesn’t work well on a phone these days, you’re missing out on a ton of potential customers.
The biggest challenges? Slow load times, clunky navigation, and a design that felt more like 2009 than 2024. It wasn’t doing justice to Allied Gutter’s 50 years of top-notch service. With more homeowners than ever searching for contractors online, they were missing out on prime opportunities to connect with potential customers. Their old site was trapped in time, and it just wasn’t keeping up with their reputation as Metro Detroit’s go-to gutter experts.
Allied needed a site that not only looked the part but also worked flawlessly on any device. They needed something fast, mobile-friendly, and optimized for local searches—because let’s face it, when people need gutter repairs, they’re probably Googling “gutter repair near me” from their phones.
We didn’t just slap a new coat of paint on Allied Gutter’s website. Nope, we went in with a full-on game plan to give them a site that would turn heads and drive results. Now, let’s break down how we made this transformation happen, step by step.
We kicked things off by sitting down with the Allied Gutter team to get a full understanding of what they needed. They were clear—modern design, mobile-friendly, and optimized for local search. With those goals in mind, we got to work.
We took a deep dive into their current site to identify what wasn’t working. Slow load times? Check. Outdated design? Double check. It was all there. But we didn’t stop at what was wrong—we also researched their competition and local search trends. We wanted Allied Gutter to not just compete but dominate the local market.
Next came the fun part—design. We built mockups that were clean, professional, and easy to navigate. Once we got the thumbs-up from the team, it was time to bring it to life. We developed a site that wasn’t just eye-catching, but fast, responsive, and ready to rank on Google.
A fresh design isn’t enough—you need the right content to back it up. We migrated their existing content and gave it an SEO boost. We fine-tuned their keywords to target local searches like “gutter repair Romulus MI” and “gutter installation in Metro Detroit,” making sure Allied Gutter would pop up right where they need to be.
Once the new site was ready, we did a soft launch, running tests to make sure everything was running smoothly. Then we flipped the switch and went live. But we didn’t stop there—we’re continuing to monitor performance and provide ongoing support to make sure the site stays top-notch.
So, what happened after we launched the new site? The results speak for themselves.
The old website was dragging, but now, it’s lightning-fast. We shaved off precious seconds from the load time—a 40% decrease—which is huge because we all know people aren’t sticking around for a slow site. This boosted user engagement and reduced bounce rates by 25% almost immediately.
One of the biggest level up was making the site fully responsive. Whether a customer is searching from their laptop or scrolling on their phone, the site looks and works perfectly. We saw a 266% increase in mobile traffic. Allied Gutter is now capturing leads from homeowners on the go, who can easily request a free estimate with just a few taps.
Thanks to the SEO overhaul, Allied Gutter started ranking higher in local search results. They’re now competing for top spots when people search for things like “gutter repair in Romulus MI” and “gutter installation in Metro Detroit.” That means more eyeballs on their site and more potential customers reaching out.
Here’s the real kicker—leads started pouring in. The new site made it super easy for visitors to book a free estimate or contact Allied Gutter directly. Leads increased by 189%, and conversions skyrocketed by 103%. That’s what it’s all about, right? More conversions, more business, and more happy customers. The streamlined design, fast load times, and clear CTAs are doing exactly what they were supposed to do: drive results.
Allied Gutter came to us because they’d heard the buzz from other contractors in the area, and we’re glad they did. With over 50 years of experience in the industry, they deserved a website that showcased their expertise and made it easy for customers to connect. We brought their online presence into the modern era, giving them a site that works as hard as they do.
Looking for a website refresh that actually delivers results? Let’s chat and see how we can take your business to the next level, just like we did for Allied Gutter.
Want to see similar results for your Downriver business? Fill out the form below and see how we can Level Up your online presence today!
