Most local businesses should advertise on Facebook. At Level Up, we strongly believe this to be true, and the evidence backs us up. It’s cost-effective and, if you do it right, it can help your business to grow.
But that is easier said than done.
While Facebook ads are effective, many local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment and possibly a dreaded feeling that you’ve wasted money.
With that in mind, here’s our rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business.
When you create an ad for your business on Facebook, you can choose from 11 objectives divided into three categories: Awareness, Consideration, and Purchase (Conversion). Let’s review them.
You should think first about which objective you want to achieve. Consider the options we’ve explained above. Then, choose the ad objective that will help you get there.
Now, let’s talk about which Facebook ad objectives make the most sense for local businesses. Some simply are not good choices if you’ve got a small audience to target.
Picking the right Facebook Ad objective will have a significant impact on your ROI. If you’re not certain which one is right for you, then you’ll want to test different objectives to see which one works best for your business goals. By split testing your objectives early on, you’ll have a better understanding which one works best for your audience and what offers you’re promoting for your business.
Fortunately, each Ad objective is intuitive enough… so picking one, testing it out, and seeing if it aligns with your business goal is the way to go.