Level Up Digital Marketing

Downriver Pool Service

Web Design and SEO Case Study


Increase in Calls / Visits from Google Business Profile


Increase in Organic Search Traffic to Website


Increase in Website Leads Requesting a Quote

Screenshot of the Downriver Pool Service company website optimized for mobile viewing on various devices
Downriver Pool Service

Swimming Pool Services

Marketing Services:

Case Study Summary

Downriver Pool Service is a family-owned business that provides high-quality pool services to homeowners and commercial properties in the Downriver area. The company has been in operation for over 20 years and has built a reputation for its exceptional customer service and expertise in the pool service industry. However, they faced a challenge in attracting new customers and growing their business in the digital age. That’s where we at Level Up Digital Marketing stepped in to help them with their web design and SEO needs.


Our primary objective was to help Downriver Pool Service increase their online visibility and attract more qualified leads to their website. We aimed to achieve this by revamping their outdated website design and implementing an effective SEO strategy that would drive organic traffic and improve their search engine rankings.

Website Design Process:

To begin, we conducted an in-depth analysis of Downriver Pool Service’s website to identify areas of improvement. We found that the website had an outdated design, poor navigation, and lacked essential information that potential customers needed to make informed decisions. We also discovered that their website was not optimized for search engines, which was limiting their online visibility and potential leads.

To address these issues, we developed a comprehensive web design and SEO strategy that included the following steps:

Website Design:

  • Created a modern and responsive website design that was visually appealing and user-friendly.
  • Improved website navigation and structure to make it easy for users to find the information they need.
  • Added clear and concise content that highlighted the company’s services, expertise, and customer reviews.
  • Incorporated relevant visuals, such as photos and videos, to showcase the company’s work and team.

Search Engine Optimization:

  • Conducted thorough keyword research to identify high-intent keywords related to Downriver Pool Service’s services and location.
  • Optimized website content and metadata with relevant keywords to improve search engine rankings.
  • Built high-quality backlinks from authoritative sources to increase website authority and credibility.
  • Optimized their Google Business Profile to improve local search visibility.
Image of the Downriver Pool Service website displayed on different devices, demonstrating its responsive design

Case Study Results

After implementing our web design and SEO strategy, we saw significant improvements in Downriver Pool Service’s online presence and lead generation. Here are some key results:

  • Website traffic increased by 230% within the first month of launching the new website design.
  • Lead generation increased by 168%, with a significant increase in qualified leads from local searches.
  • Google Business Profile saw a 331% increase in views, and customer engagement improved significantly.

We are proud to have helped Downriver Pool Service level up their digital presence and achieve their business objectives. Our web design and SEO strategy helped them increase online visibility, generate more qualified leads, and improve customer engagement. We continue to work with Downriver Pool Service to monitor and optimize their website and SEO performance to maintain their growth trajectory.

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