Level Up Digital Marketing

Flo-Aire Heating, Cooling & Electrical, Inc.

Web Design & SEO Case Study


Increase in Calls from Google Business Profile


Increase in Organic Search Traffic to Website


Increase in Website Leads Requesting to Book Services

Screenshot of the Flo-Aire Heating, Cooling & Electrical HVAC company website optimized for mobile viewing on various devices
Flo-Aire Heating, Cooling & Electrical, Inc.
Home Services
Marketing Services:

Case Study Summary

Flo-Aire Heating, Cooling & Electrical, Inc. is a local family-owned HVAC company that has been serving the Downriver communities and surrounding Metro Detroit area for over 70 years. Despite a strong reputation and loyal customer base, the company’s website was outdated and not performing well in search engine results.

The owners approached our digital marketing agency with the goal of redesigning their website to be more modern and user-friendly, as well as improving its search engine optimization (SEO) to increase visibility and attract new customers.

Image of the Flo-Aire Heating, Cooling & Electrical website displayed on different devices, demonstrating its responsive design

Business Goals

  • Redesign the website to have a modern and responsive design
  • Improve user experience by making the site easier to navigate
  • Increase visibility in search engine results for targeted keywords
  • Attract new customers through improved SEO and website design

Marketing Strategy:

To begin the project, we conducted a thorough audit of the existing website to identify areas for improvement and define a strategy for success. This included researching industry-specific keywords to target in our SEO efforts, as well as working closely with the client to establish a new website structure and sitemap.

With a clear plan in place, we moved on to the design and development phase. We created a new website with a clean, modern aesthetic and improved user experience, and implemented on-page SEO such as header tags, meta descriptions, and keyword-rich content. We also added new, high-quality content to the website to increase its relevance for targeted keywords and improve its performance in search results. To further boost the website’s visibility, we conducted off-page SEO activities such as link building and local citations. Once all these efforts were complete, we launched the new website and began tracking its performance through various metrics.

Illustration of a person using a laptop to improve their HVAC company's Google keyword rankings

Case Study Results

After implementing the website redesign and SEO strategy, we saw some impressive results for Flo-Aire Heating, Cooling & Electrical.

  • The client’s Google Business Profile seen a 267% increase in customer actions (i.e. calls and website clicks) in the first three months.
  • The website’s organic traffic increased by 219% within the first three months.
  • The website’s conversion rate (percent of visitors who filled out a form) increased by 148%.

The Verdict?

The redesign and SEO strategy for Flo-Aire’s website was a success, resulting in a significant increase in organic traffic, improved user experience, and a boost in new leads for heating and cooling services throughout Metro Detroit area. The updated website has helped the business stand out in a crowded industry and attract new customers, ultimately contributing to its overall growth and continued success.

Looking to improve your online presence and drive more traffic and leads to your HVAC business? Contact us to see how we can do the same for you.

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