Level Up Digital Marketing

MCM Services, Inc.

Web Design & SEO Case Study


Increase in Calls from Google Business Profile


Increase in Organic Search Traffic to Website


Increase in Website Leads Requesting a Quote

Screenshot of the MCM Services, Inc roofing company website optimized for mobile viewing on various devices
MCM Services, Inc.
Home Services
Marketing Services:

Case Study Summary

For over 40 years, MCM Services, Inc. has been a trusted home improvement company in Trenton, Michigan. They provide a variety of renovation services for homeowners, from roofing services to remodels and additions.

MCM approached us to redesign their website and improve their search engine rankings. Their old website was outdated and not mobile-friendly, and they were not ranking well for relevant keywords in the Downriver area.

Image of the MCM Services website displayed on different devices, demonstrating its responsive design

Business Goals

  • Redesign the website to be modern, responsive, and user-friendly
  • Improve search engine rankings for relevant keywords in the local area
  • Increase website traffic and leads

Marketing Strategy:

We began by conducting a thorough keyword analysis to identify the most important keywords for the client’s business. We then used this information to inform the website redesign and content strategy.

For the redesign, we focused on creating a clean, modern design that was easy for users to navigate and find the information they needed. We also made sure the website was mobile-friendly, as more and more users are accessing websites from their smartphones.

In terms of SEO, we implemented a number of technical optimizations to improve the website’s visibility in search engine results. This included optimizing the website’s title tags and meta descriptions, as well as improving the website’s loading speed. We also created high-quality, relevant content that targeted the identified keywords and provided value to users.

Illustration of a person using a laptop to improve their roofing company's Google keyword rankings

Case Study Results

After implementing the website redesign and SEO strategy, we saw some impressive results for MCM Services.

  • The client’s Google Business Profile seen a significant increase in customer actions (i.e. calls and website clicks) in the first three months, with no sign of slowing down.
  • The website’s organic traffic increased by 204% within the first three months, and continues to grow month-over-month.
  • The website’s conversion rate (percent of visitors who filled out a form) increased by 103%.
  • The client received a steady stream of leads from the website, which helped to grow their business.

The Verdict?

Overall, the site redesign and SEO campaign was a success for MCM Services, Inc. The new website is more modern and mobile-friendly, which helped to improve the overall user experience and drive more traffic to the site. The SEO optimizations and content strategy helped to improve the website’s visibility in search engine results, leading to more leads and growth for the business.

Looking to improve your online presence and drive more traffic and leads to your business? Contact us to see how we can do the same for you!

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